The advantages of an online database are numerous, but the top four reasons are:

Search Capabilities:
Your customers can search the database for their desired results, not just what you displayed on a static HTML web page.

Sorted Data:
After a query is accomplished the data can then be sorted by multiple fields and the desired records and then be displayed in greater detail.

Import / Export
Data can be exported from your company's server and automatically be imported into the database, creating a seamless interchange and updating of data for your web site.

World Wide Access:
Your data is no longer confined to your office server, but can now be accessed by anyone connected to the world wide web.

The following are some of the uses for database that we have installed for clients:

E-commerce:
If you are selling over 50 products then a database will become a necessity. We have implemented mySQL and flat file databases that integrate into shopping carts.

Customer Records:
Password protected customer records for accounting purposes are a great way to improve customer service.

Membership Accounts:
Services for "Member's Only" areas are another way to incorporate databases by using the database to verify and trace member information and logins.

Contact Management
A prospect and leads management tool that can be updated by salesmen across the country with the data analyzed back at the home office.